SEO Marketing Expert

Scaill is at the forefront of a new age of marketing, which is the age of authority and thought leadership. PROI focuses on using unique content, strategy, and thought leadership to cultivate the relationships that grow their client’s business. We believe the normal system of sales is broken, and that there is a better method that companies can apply to grow business without all of the stress that comes along with it. This is why we help agencies, coaches, and consultants build their thought leadership and then monetize it. Knowing the needs of their clients and planning strategies is only a small part of what we do. Our team is dedicated to giving clients great results with turn-key lead gen and content marketing strategies that can predict their financial ROI in a complex digital world.

YOU WILL THRIVE IN THIS POSITION IF:

• You love following processes.

• Have a systems-oriented approach to SEO.

• You are comfortable making quick decisions in a fast-paced environment.

• You always stay abreast of the latest algorithms and best practices.

RESPONSIBILITIES

• Follow our SEO process to optimize blog posts and podcast shownotes

• Research and implement search engine optimization recommendations

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in organic and paid search campaigns

• Track, report and analyze our client’s Google Analytics

• Optimize website content pages

• Perform ongoing keyword discovery, expansion, and optimization

• Develop and implement link building strategy

• Suggest improvements in process and productivity optimization

• Monitor redirects, click rate, bounce rate, and other KPIs

• Work with the production team to ensure SEO best practices are properly implemented on newly developed content and throughout our clients’ websites include podcast shownotes (think short and long-form blog post) and/or other work

• Work with editorial and marketing teams to develop optimization strategies in advance of cornerstone content being created

• Recommend changes to website architecture, plugins, content, linking, and other factors to improve domain authority and ranking

• Help management implement organizational objectives, processes and tactics for our SEO Services

• Connect client’s Google Analytics to our dashboard

QUALIFICATIONS

• 3+ years of experience in an SEO position within the digital marketing industry

• 3+ years of Keyword Research experience

• Demonstrable SEO experience with a proven track record of results. ****We will be expecting you to go through a past project/campaign during the first-round interview and share the goals and results*******

• Must be process-driven and comfortable with following a process already created

• Must be comfortable with working on repetitive tasks

• Knowledge of HTML/CSS

• Strong writing skills

• Able to make quick decisions in a fast-paced environment

• Must have experience implementing SEO keywords into a blog post/article/content

• Must be PROACTIVE. You aren't afraid to solve a problem when you see it

• Solid understanding of performance marketing, conversion, online lead gen, and conversion

• In-depth experience with website analytics tools (Google Analytics)

• Experience with Google Drive and project management software

• Can conduct an audit and identify optimization/technical constraints within a website

• Knowledge of ranking factors and how to boost domain authority

• Up-to-date with the latest trends and best practices in SEO

• Ability to work independently and under pressure

• Ability to multitask between client responsibilities

• Comfortable working independently or collaboratively as part of a project team

• Must be available to work from 9 AM - 5 PM (CST) (We are flexible-schedule friendly, but you have to be available to reach from 9 AM - 5 PM CST.

• Must be okay with some weeks working over the normal 40 hours depending on the projects. (We try to ensure this is not a constant).